Brand Development
GFL Environmental
Managed the brand evolution of a multi-billion dollar international waste management organization through external and internal brand-focused campaigns.
GFL 20th Anniversary Campaign
Developed a comprehensive marketing blitz to celebrate GFL’s upcoming 20th anniversary milestone.
Supporting Success Together Initiative
Directly supported GFL’s evolution towards employee support and resource allocation through a brand refresh and realignment.
Women In Waste Program
Spearheaded the rebrand of Women In Waste at GFL and supported the program directly by serving with the Raleigh chapter.
You Empower Us Campaign
Lead the first internal-facing brand ownership campaign at Virginia Premier.
DEI&B Brand Identity
Created a thoughtful and visually engaging identity for GFL’s Diversity, Equity, and Inclusion program, as well as all of its associated Employee Resource Groups.