I championed global brand governance by translating GFL’s visual identity into high-impact physical environments and tangible brand experiences. Key achievements include managing the design and execution of a premier trade show presence at Waste Expo and curating bespoke brand art installations for the new Raleigh corporate headquarters to reinforce culture through environmental design. By cultivating vendor partnerships, I also diversified our branded product offerings, delivering high-quality, innovative merchandise that drove deeper engagement with both global associates and key customers.