I orchestrated a comprehensive brand strategy and creative execution for GFL’s 20th anniversary under the theme 'Green For Life. Green Forever.' This multi-channel campaign seamlessly integrates high-visibility Out-of-Home (OOH) media with tangible brand touch points, including a fleet of custom-painted anniversary trucks and a curated line of premium executive gifts, specialty apparel, and employee engagement initiatives. By designing themed awards and commemorative assets, I successfully leveraged this milestone to reinforce brand heritage, celebrate two decades of growth, and deepen emotional resonance with both our internal workforce and the communities we serve.