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  <url>
    <loc>https://kellygallagher.design/yeu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:title>You Empower Us</image:title>
    </image:image>
    <image:image>
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      <image:title>You Empower Us - You Empower Us Internal Branding Campaign</image:title>
      <image:caption>To bridge the gap between external marketing and internal culture, I launched the 'You Empower Us' initiative. This campaign translated our five core values into an evolutionary, year-long engagement program that utilized educational quizzes and branded incentives to turn employees into brand ambassadors.</image:caption>
    </image:image>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
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      <image:title>You Empower Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1563719721048-L9IGDVE5UA36E8H31N07/You+Empower+Us+full+color+logo-01.png</image:loc>
      <image:title>You Empower Us</image:title>
    </image:image>
    <image:image>
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      <image:title>You Empower Us</image:title>
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    <image:image>
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      <image:title>You Empower Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1564017909287-OOFFC62G596FBDQM82WJ/A5+Magazine+MockUp.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1582141262992-HLYRINXD475WSVDQ2N3J/persona.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/8c9382d2-7a83-4fb1-9d26-6e0cf6a35b82/Free_Landscape_Book_Mockup_03.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/282a551d-99a0-40f7-a05b-ff36d0daa888/Insta+Mockup.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/e98f849d-cce9-468b-9190-516735fd30ae/0V7A3449.jpg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770667438584-6JHABT51O2MSUADUNNQU/20250828_191345.jpeg</image:loc>
      <image:title>Projects</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770665413988-ZPAB1EB5UHCEAYN5TBUJ/Recycling+Brochure.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1582131741367-CBC7TAJBYXQTIUMDYPXW/Persona+Full+Size+Poster.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/6f08e2d6-af66-45b8-9459-dd354bebdeb6/GFL+logo.png</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/70d14456-e001-4eb9-9c49-dc4b27a14795/2025-12-22+-+20Y+Seal+-+platinum.png</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/f14c5ccf-e4c5-48d9-b19b-0f43e1465cc0/2025-09-03+-+SST+-+full+color+-+digital.png</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/a2f28682-c441-4374-aa85-43e5f696841b/women+in+waste.png</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1563642664900-9RNG32O1ETGR8A8WLIO0/you+empower+us+full+color+digital-01.png</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/9f139c6c-45ce-4437-86ea-ede3a06ae3d0/GFL+DEI.png</image:loc>
      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/supporting-success-together</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661670986-1YRCUS5R3A62BN6NKL4W/2025-09-03+-+Supporting+Success+Together+Presentation_Page_2.jpg</image:loc>
      <image:title>Supporting Success Together</image:title>
      <image:caption>Supporting Success Together was the evolution of the Women In Waste program as the organization pivoted towards a more holistic employee inclusion strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661670986-1YRCUS5R3A62BN6NKL4W/2025-09-03+-+Supporting+Success+Together+Presentation_Page_2.jpg</image:loc>
      <image:title>Supporting Success Together</image:title>
      <image:caption>Supporting Success Together was the evolution of the Women In Waste program as the organization pivoted towards a more holistic employee inclusion strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/momentum</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661797369-GV698AZ9ASC67CJHIQIH/Momentum+Presentation+-+122922_Page_3.jpg</image:loc>
      <image:title>Momentum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661797369-GV698AZ9ASC67CJHIQIH/Momentum+Presentation+-+122922_Page_3.jpg</image:loc>
      <image:title>Momentum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/20th-anniversary</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661838901-83BNCT06HG6E3XSPIXQB/2026-01-14+-+20Y+Concept_Page_2.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
      <image:caption>I orchestrated a comprehensive brand strategy and creative execution for GFL’s 20th anniversary under the theme 'Green For Life. Green Forever.' This multi-channel campaign seamlessly integrates high-visibility Out-of-Home (OOH) media with tangible brand touch points, including a fleet of custom-painted anniversary trucks and a curated line of premium executive gifts, specialty apparel, and employee engagement initiatives. By designing themed awards and commemorative assets, I successfully leveraged this milestone to reinforce brand heritage, celebrate two decades of growth, and deepen emotional resonance with both our internal workforce and the communities we serve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661838901-83BNCT06HG6E3XSPIXQB/2026-01-14+-+20Y+Concept_Page_2.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
      <image:caption>I orchestrated a comprehensive brand strategy and creative execution for GFL’s 20th anniversary under the theme 'Green For Life. Green Forever.' This multi-channel campaign seamlessly integrates high-visibility Out-of-Home (OOH) media with tangible brand touch points, including a fleet of custom-painted anniversary trucks and a curated line of premium executive gifts, specialty apparel, and employee engagement initiatives. By designing themed awards and commemorative assets, I successfully leveraged this milestone to reinforce brand heritage, celebrate two decades of growth, and deepen emotional resonance with both our internal workforce and the communities we serve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661840093-VA265AK5VA2Z93XUKJGI/2026-01-14+-+20Y+Concept_Page_4.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661840152-0BF0J2N9U99I7MZIY8TP/2026-01-14+-+20Y+Concept_Page_5.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661842580-B3ITRGAKKMJAQUIDIMDX/2026-01-14+-+20Y+Concept_Page_8.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661841427-SIQ7WDE4K2LDYL71A2QJ/2026-01-14+-+20Y+Concept_Page_7.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661841429-7LRE0JX0OP8P5HKTJSMH/2026-01-14+-+20Y+Concept_Page_6.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661838837-HINNE0GTWPD19WR39JCJ/2026-01-14+-+20Y+Concept_Page_3.jpg</image:loc>
      <image:title>20th Anniversary</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/women-in-waste</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661948799-WQS3LSPWP4VSEAJ3DRDZ/WIW+Presentation+-+122922_Page_2.jpg</image:loc>
      <image:title>Women In Waste</image:title>
      <image:caption>Spearheaded the rebrand of GFL’s premier Employee Resource Group (ERG) dedicated to empowering GFL’s female employees across North America. This initiative not only strengthened internal community and career longevity but also positioned GFL as an industry leader in diversity and inclusion, fostering a culture where women are equipped to make a tangible impact on both their careers and the communities they serve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770661948799-WQS3LSPWP4VSEAJ3DRDZ/WIW+Presentation+-+122922_Page_2.jpg</image:loc>
      <image:title>Women In Waste</image:title>
      <image:caption>Spearheaded the rebrand of GFL’s premier Employee Resource Group (ERG) dedicated to empowering GFL’s female employees across North America. This initiative not only strengthened internal community and career longevity but also positioned GFL as an industry leader in diversity and inclusion, fostering a culture where women are equipped to make a tangible impact on both their careers and the communities they serve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770670744926-NRCIXON8Q0ZFPR5FAKUY/WIW+Presentation+-+122922_Page_4.jpg</image:loc>
      <image:title>Women In Waste</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770670773203-TX8FFT7AESI6PP9IKEN7/Women+to+Watch+Sweater+-+soild+circle.jpg</image:loc>
      <image:title>Women In Waste</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/gfl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664427832-DXGY7P6WYE9QXPQ5P45K/0V7A3449.jpg</image:loc>
      <image:title>GFL</image:title>
      <image:caption>I championed global brand governance by translating GFL’s visual identity into high-impact physical environments and tangible brand experiences. Key achievements include managing the design and execution of a premier trade show presence at Waste Expo and curating bespoke brand art installations for the new Raleigh corporate headquarters to reinforce culture through environmental design. By cultivating vendor partnerships, I also diversified our branded product offerings, delivering high-quality, innovative merchandise that drove deeper engagement with both global associates and key customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664427832-DXGY7P6WYE9QXPQ5P45K/0V7A3449.jpg</image:loc>
      <image:title>GFL</image:title>
      <image:caption>I championed global brand governance by translating GFL’s visual identity into high-impact physical environments and tangible brand experiences. Key achievements include managing the design and execution of a premier trade show presence at Waste Expo and curating bespoke brand art installations for the new Raleigh corporate headquarters to reinforce culture through environmental design. By cultivating vendor partnerships, I also diversified our branded product offerings, delivering high-quality, innovative merchandise that drove deeper engagement with both global associates and key customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664527828-Q82AGUKUDY0H11SUI8RQ/0V7A3228.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664025834-2QQ4LDWQR5FD0F7M8N4F/0V7A3756+copy.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770669267973-XBC3QCU7YWMTJJ8GLI4H/Waste+Expo+Tattoo+Test.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770663639665-02HFFWBB6GOJ13FKAIW0/1000015896.jpeg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664215162-HNQD1AHEPMMB09S5938F/GFL+6.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770664298131-QDYVE824751QTKXI8TLZ/GFL+10%281%29.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770663615847-E51QRBGUFZE9PH48CVX5/Raleigh+Team+Green+Shirt+-+black+-+side.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1770663616781-DU43MVA0AFKEJFUWOZX6/Raleigh+Team+Green+Shirt+-+green+-+front.jpg</image:loc>
      <image:title>GFL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kellygallagher.design/deib</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1771012456720-ZAA0SKT1ZM5QH5SUZU91/2024-10-28+-+DEI%26B+Concepts_Page_2.jpg</image:loc>
      <image:title>DEI&amp;B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2f37122d0f5a0001381e11/1771012456720-ZAA0SKT1ZM5QH5SUZU91/2024-10-28+-+DEI%26B+Concepts_Page_2.jpg</image:loc>
      <image:title>DEI&amp;B</image:title>
    </image:image>
    <image:image>
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